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Web Design
TechFlow: From Startup to Scale-Up
Complete digital transformation for a B2B SaaS startup, resulting in 300% increase in qualified leads and successful Series A funding.
2023-03-22
TechFlow Solutions
4 months
Project Details
Client
TechFlow Solutions
Duration
4 months
Services
UX Research
Web Design
Development
Conversion Optimization
Key Results
•300% increase in qualified leads
•45% improvement in conversion rate
•Successful $5M Series A funding
Tags
web design
UX/UI
conversion optimization
The Challenge
TechFlow Solutions, a promising B2B SaaS startup, was struggling to convert website visitors into qualified leads. Their existing website looked unprofessional and failed to communicate their value proposition effectively.
Initial Problems
- Poor conversion rates - Only 0.8% of visitors became leads
- Unclear messaging - Visitors couldn't understand the product benefits
- Outdated design - Website looked like a template from 2015
Results & Metrics
Conversion Improvements
The new website delivered exceptional results:
- Lead generation: 300% increase in qualified leads
- Conversion rate: Improved from 0.8% to 3.6%
"Our new website was instrumental in our funding success. Investors immediately understood our value proposition and saw us as a serious, scalable business."
Michael Chen, CEO, TechFlow Solutions