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Packaging Design
Luxe Beauty: Premium Packaging That Sells
Elegant packaging design for a luxury cosmetics line that increased retail presence and drove 80% sales growth in premium markets.
2023-02-10
Luxe Beauty International
5 months
Project Details
Client
Luxe Beauty International
Duration
5 months
Services
Package Design
Structural Design
Brand Guidelines
Retail Strategy
Key Results
•80% sales growth
•Expanded to 200+ premium retailers
•Won 3 packaging design awards
Tags
packaging
luxury branding
retail design
The Challenge
Luxe Beauty International needed packaging that would position their products in the ultra-premium cosmetics market, competing with established luxury brands like Chanel and Dior.
Market Requirements
- Premium positioning at $150-300 price points
- Shelf impact in high-end department stores
Results & Impact
Sales Performance
The new packaging drove remarkable business results:
- 80% sales growth in first year post-launch
- 200+ premium retailers now carrying the line
"The packaging is absolutely gorgeous - it feels like receiving a piece of jewelry. I keep the empty compacts because they're too beautiful to throw away."
Sarah M., Verified Customer