Eco Foods Complete Brand Transformation
How we transformed an outdated organic food brand into a modern market leader, increasing sales by 150% and brand recognition by 200%.
Project Details
Key Results
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The Challenge
Eco Foods Co. came to us with a 15-year-old brand that no longer reflected their values or appealed to their target market. Despite having high-quality organic products, they were losing market share to newer, more visually appealing competitors.
Initial Problems
- Outdated visual identity that looked amateur
- Inconsistent branding across all touchpoints
- Poor shelf presence in retail environments
- Low brand recognition among target demographics
Our Approach
We developed a comprehensive brand transformation strategy that would modernize their image while maintaining their core values of sustainability and quality.
Results & Impact
The rebrand launched in January 2023 with remarkable results:
Sales Performance
- 150% increase in overall sales within 6 months
- 75% growth in new customer acquisition
- 40% improvement in customer retention rates
"The team didn't just redesign our brand – they transformed our entire business. The new identity perfectly captures who we are and where we're going. Our sales have never been stronger, and customers finally see us as the premium organic brand we've always been."
Sarah Johnson, CEO, Eco Foods Co.